What is the best way to market an assisted living facility for sale?
Direct answer
The best way to market an assisted living facility for sale is a confidential, competitive process aimed at qualified buyers: an anonymous summary first, a Confidential Information Memorandum after an NDA, and offers from several buyers at once. That protects residents and staff while giving you leverage on price and terms.
What to know
Choose the reach: discreet outreach to a short list of buyers, or broader exposure. Your goals and confidentiality needs decide which.
Prepare the materials: clean financials, rent roll, census, survey history and property details make buyers confident.
Screen buyers for financial capacity, operating experience and a licensing plan before sharing details.
Set a timeline for letters of intent so buyers compete.
How Haven helps
Haven markets communities confidentially to its registered buyer network. Learn about selling with Haven.
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