$2B+ in senior housing transactions All 50 states served Senior housing only — not a generalist firm
Sell-Side Advisory · Senior Housing

How a Confidential
Assisted Living Sale Works

Last updated: October 24, 2026

Selling a senior housing community is one of the most consequential decisions an owner will make. For many, it represents decades of work, deep relationships with residents and staff, and a legacy that deserves to be protected through the transaction. Haven's sell-side advisory process is built around that reality — confidential, methodical, and always working toward your specific objectives. For an overview of selling with Haven, including facilities we've recently closed, see selling senior housing and assisted living facilities.

What Makes Haven Different as Your Advisor
Senior housing only — every advisor on our team works exclusively in this sector. We speak the language of payor mix, census, survey history, and CHOW
Confidential by default — staff, residents, and the community never need to know a sale is being explored. We operate discreetly at every stage
No long-term lock-ins — sellers are never tied to extended contracts. All parties must be satisfied or the engagement ends. That is our commitment
Pre-qualified buyer access — Haven maintains a database of registered, financially qualified buyers actively seeking senior housing acquisitions across all 50 states
Team approach — every engagement draws on the full experience of Haven's advisory team, not a single agent working in isolation
Confidentiality at Every Stage

Who Learns About Your Sale, and When

A confidential sale lets you test the market and sell your community without your staff, residents, families, referral sources or competitors finding out before you're ready.

Before marketing: only you and Haven

You sign an Advisory Engagement Letter before sharing any documents. Haven then values the community and builds the marketing plan with you. At this stage, no one outside your advisors knows you're exploring a sale.

First outreach: an anonymous summary

Haven introduces the opportunity to registered, pre-qualified buyers with a summary that describes the community, such as its city, size and asking price, without naming it or giving its address. For maximum confidentiality, outreach can be limited to a short list of buyers, with no public marketing at all.

After an NDA: the full details

Buyers who want to go further sign a non-disclosure agreement before they receive the Confidential Information Memorandum (CIM), which names the community and includes its financials, census and licensing details. Haven screens buyers for financial capacity, operating experience and acquisition criteria before they receive the CIM.

During due diligence: controlled access

Over a 30- to 90-day due diligence period, Haven manages document requests and schedules site visits to limit disruption and protect staff and resident confidentiality.

Around closing: staff, residents and families

Staff, residents and families are told only when you authorize it, usually as part of transition planning around closing. Some states require notice to residents or the licensing agency before an ownership change takes effect, and Haven builds those requirements into the timeline.

The Advisory Process — Step by Step
What to Expect When
You Sell with Haven

Every property and every seller is unique. The process below is a reliable framework for what to expect — adapted to your specific situation, timeline, and objectives at every stage. Some sellers engage Haven long before they are ready to sell; others need to move quickly. We match our process to your needs.

01
First Step
Asset Analysis & Valuation

The foundation of every successful senior housing sale is a thorough understanding of what is being sold — both the real estate and the operating business. Haven begins with a comprehensive analysis of your community's financial performance, physical condition, operational metrics, and market position.

We will request a specific set of documents and data to support this analysis. Everything you share is protected by a formal Advisory Engagement Letter, which establishes the terms of our relationship, confirms our role, and provides full non-disclosure protection before a single document is exchanged.

Upon completing our analysis, we present our assessment of current market value, a candid view of what drives that value, and — where applicable — specific recommendations to increase the asset's value before bringing it to market. Some sellers act on these recommendations immediately; others use this analysis as a planning tool years before they are ready to sell.

Financial ReviewP&L statements, rent rolls, occupancy trending, payor mix
Physical AssessmentProperty condition, deferred maintenance, capital needs
Operational ReviewStaffing costs, survey history, licensing status, census
Market AnalysisCompetitive landscape, comparable transactions, market cap rates
Advisory Engagement Letter

Before any financial documents are shared, Haven provides a formal Advisory Engagement Letter — clearly defining our role, protecting your confidentiality, and establishing the terms of the advisory relationship with no long-term contractual commitment.

02
Marketing Strategy
Collaborative Marketing Plan

When you are ready to proceed, Haven and the seller develop a marketing strategy together — one that is tailored to your specific goals around timing, price, buyer type, and privacy. A state-regulated listing agreement is signed by both parties at this stage, establishing full transparency and accountability throughout the process.

Marketing plans vary significantly depending on what the seller needs. Some sellers require maximum confidentiality — discreet outreach to a curated list of qualified buyers, with no public marketing and no disclosure to staff or residents. Others want broad market exposure to maximize competitive tension and achieve the highest possible price. Most fall somewhere between the two.

Whatever approach we choose, every marketing plan accesses Haven's full ecosystem of resources:

  • Registered buyer database: Haven maintains a database of pre-qualified buyers who have registered specifically to acquire senior housing — actively searching at any given time
  • National digital reach: Haven's platform reaches senior housing investors, operators, family offices, and institutional buyers across all 50 states
  • Targeted outreach: Direct outreach to specific buyer profiles — operators in adjacent markets, investors with stated size and geography criteria, platforms seeking expansion
  • Confidential memoranda: Professional Confidential Information Memoranda (CIM) that present your asset compellingly while protecting sensitive information from unqualified buyers
  • Off-market positioning: For sellers requiring full discretion, placement as an off-market opportunity accessed only by qualified buyers under NDA
03
Offers & Negotiation
Letter of Intent & Contract Negotiation

Buyer offers are typically submitted as a Letter of Intent (LOI) — a non-binding document outlining the proposed purchase price, structure, timing, and key terms. Haven works with you to evaluate each LOI, weighing not just the headline price but the full picture: buyer qualification, financing contingencies, due diligence timeline, proposed terms, and the buyer's operational track record.

Not every high-price offer is the best offer. Haven's advisory team helps sellers understand the implications of each term — and negotiate toward the outcome that best reflects their actual objectives, whether that is maximum price, certainty of close, speed of execution, staff continuity, or resident care continuity.

Once an LOI is accepted, the seller engages a real estate attorney to draft and negotiate the formal transaction documents. These typically include:

Purchase & Sale Agreement (PSA)The primary transaction contract governing terms, representations, and close
Interim Management AgreementGoverns operations during the gap between contract signing and license transfer
Lease AgreementIf real estate and operations are separated or a leaseback is included in the structure
Non-Compete / Transition AgreementsProtects buyer's investment post-close and governs seller's transition role

Haven works alongside your legal counsel throughout contract negotiation — not as a substitute for it, but as an experienced industry resource ensuring that the deal terms reflect the operational realities of senior housing transactions.

04
Due Diligence
Due Diligence & Buyer Investigation

Once contracts are signed, the buyer enters a formal due diligence period — typically 30 to 90 days depending on the transaction complexity. During this period, the buyer and their team conduct a comprehensive review of the community: physical inspection, financial audit, regulatory history, licensing review, staffing analysis, and market assessment.

Haven coordinates the due diligence process on the seller's behalf — managing document requests, facilitating site visits in a manner that maintains staff and resident confidentiality, and ensuring the buyer's investigation proceeds efficiently and without disruption to daily operations.

Haven also works to pre-empt due diligence friction during the analysis stage, identifying potential issues before they become contract-stage surprises. A seller who understands their own financial and operational picture thoroughly is a stronger negotiator — and closes more reliably.

Seller Preparation Matters

The sellers who achieve the best outcomes are those who enter due diligence already organized — financials clean, licenses current, survey history documented, and staff retention plans in place. Haven's pre-market analysis helps sellers arrive at due diligence prepared.

05
CHOW, Financing & Close
Licensing Transfer, Financing & Close

The final stage of a senior housing transaction involves the regulatory, financing, and closing mechanics that distinguish senior housing from conventional commercial real estate transactions. Haven's advisory team guides both seller and buyer through this stage — coordinating with attorneys, lenders, licensing authorities, and the parties' respective teams.

Change of Ownership (CHOW): For licensed senior housing communities — including assisted living, memory care, skilled nursing, and any state-licensed care facility — the buyer must obtain a new license or license transfer from the relevant state licensing authority before assuming operational control. This process varies by state but in California, for example, the CDSS CHOW process typically requires 3 to 12 months from application to approval.

Financing coordination: Most buyers require third-party financing — SBA, HUD, conventional, or bridge. Haven coordinates with the buyer's financing team to ensure the lender's timeline aligns with the transaction structure and that due diligence requirements of the lender are met without disrupting operations.

Close and transition: Haven remains actively engaged through closing and into the post-close transition period — ensuring a clean handoff of operations, staff, and resident relationships that protects the community's census, reputation, and care quality.

State CHOW ApplicationBuyer applies for new license or license transfer; Haven coordinates timing with PSA milestones
Lender CoordinationBuyer's financing team conducts parallel review; Haven manages document flow
Closing PreparationSettlement statement review, title, deed preparation, final walkthrough
Transition SupportStaff communication plan, resident notification, operational handoff to incoming operator
The Haven Difference

What Sellers Can
Expect From Haven

Haven's sell-side advisory process is built on one principle: the seller's objectives come first — always. Price matters, but so does the buyer's ability to close, the protection of staff and residents throughout the transition, and the integrity of the community's legacy.

We are not generalist commercial real estate advisors who occasionally handle senior housing. Senior housing is all we do. That means every advisor on our team understands operating cost structures, payor mix dynamics, survey implications, CHOW timelines, and the operational realities that make senior housing transactions categorically different from other commercial real estate sales.

Senior Housing Only

Every Haven advisor specializes exclusively in senior housing — never a generalist firm where senior housing is one of many asset classes handled.

Confidential by Design

Our process is built around discretion. Staff, residents, families, and competitors never know a sale is underway unless and until the seller authorizes disclosure.

Pre-Qualified Buyer Access

Haven's registered buyer database includes active acquirers across all 50 states — pre-screened for financial capacity, operational experience, and stated acquisition criteria.

No Long-Term Lock-Ins

Sellers are never tied to extended listing agreements. Haven earns continued engagement by performing — not by contractual obligation.

Team-Based Advisory

Every engagement draws on the full depth of Haven's advisory team — not a single agent. You benefit from collective expertise on valuation, marketing, deal structure, and CHOW.

Value-Add Guidance

Before marketing begins, Haven identifies operational and financial improvements that can materially increase the sale price — giving sellers who plan ahead a meaningful advantage.

Document Checklist
What Haven Needs to
Begin Your Analysis

The following documents and data are typically requested during Haven's initial analysis phase. You do not need everything on day one — we work with what is available and guide you in assembling the full picture. All items are protected by the Advisory Engagement Letter before being shared.

Financial Documents
Business & Operating Financials
Profit & Loss statements — 3 years preferred
Current year-to-date P&L
Balance sheet (if available)
Rent roll with unit type, rate, and occupancy
Payor mix breakdown (private pay, Medicaid, VA, other)
Payroll and staffing cost summary
Current accounts receivable aging
Operations & Licensing
Regulatory & Operational Records
Current license(s) and license history
State survey reports — 3 years
Any outstanding deficiencies, plans of correction
Census and occupancy trend — 24 months
Organizational chart and key personnel overview
Current management agreements (if applicable)
Medicaid certification status (if applicable)
Property & Real Estate
Physical Asset & Legal Records
Property address, parcel information, and acreage
Floor plans and unit/bed configuration
Year built and any major renovation history
Recent appraisal (if available)
Current mortgage(s) — lender, balance, rate, maturity
Property tax records
Lease agreements (if property is leased, not owned)
Common Questions

Frequently Asked Questions

How do you sell an assisted living facility confidentially?

Haven markets the community to registered, pre-qualified buyers with an anonymous summary, and shares the name, financials and licensing details only after a buyer signs an NDA. For maximum confidentiality, there is no public marketing at all.

Will my staff or residents find out I'm selling?

Only when you authorize it. Most sellers tell staff, residents and families as part of transition planning around closing, though some states require notice before an ownership change takes effect.

What is a Confidential Information Memorandum (CIM)?

The CIM is the detailed offering document for your community, including financials, census, operations and licensing. Buyers receive it only after signing a non-disclosure agreement.

How long does a confidential sale take?

Haven's sales typically close in 90 to 150 days, including due diligence. State licensing approvals can extend that. In California, for example, a change of ownership through the Department of Social Services can take 3 to 12 months.

Ready to Explore a
Confidential Sale?

A conversation with Haven costs nothing and commits you to nothing. Tell us about your community and we will tell you what it is worth, what the market looks like right now, and what — if anything — should happen before you bring it to market.

Selling in a specific state? See our state-by-state selling guides →

Common questions