Senior Housing and Assisted Living Market Feasibility Study

Unlock the full potential of your senior housing investment with a deep understanding of the market factors that truly influence its success. As real estate investors, we recognize the unwavering interest in senior housing due to its robust long-term outlook. However, before you take the leap, it's crucial to pay meticulous attention to these five influential market factors that can make or break your investment opportunity.

  1. Local Market Insight: Comprehensive knowledge of the local market area is imperative for any real estate investment, but it takes on even greater significance in the realm of senior housing. Conducting thorough market studies allows you to gain valuable insights into the economic climate of the area, including the supply and demand dynamics specific to senior living products and services. Armed with this information, you can make informed, data-driven decisions that position you for success.

  2. Supply and Demand Metrics: One of the key aspects to consider is the balance between supply and demand in the senior living market. Analyzing these metrics gives you a clear picture of the community’s need for senior housing, ensuring that there is ample demand for the products and services you plan to offer. This knowledge is vital in determining the viability and profitability of your investment.

  3. Data Interpretation: Market studies can be dense with data, and interpreting the right metrics can be a challenging task. Even the savviest investors sometimes require assistance in deciphering which metrics hold the most significance, which may appear artificially positive, and which demand further investigation. Understanding how to navigate and extract actionable insights from the data will empower you to make well-informed decisions.

  4. Long-Term Outlook: Senior housing investments thrive on long-term stability and growth. Evaluating the market’s long-term outlook is paramount to ensure the sustainability and profitability of your investment. Look for indicators that suggest a stable and growing senior population, favorable demographic trends, and a supportive local infrastructure that caters to the needs of seniors.

  5. Expert Guidance: Don’t embark on this journey alone. Seek guidance from Haven Senior Investments. We are seasoned professionals possessing the experience and knowledge to navigate the complexities of the market, interpret market studies effectively, and provide valuable insights that can guide your investment strategy.

By thoroughly understanding and interpreting these five critical market metrics in the senior living market study, you equip yourself with the necessary tools to make informed investment decisions. Don’t leave your success to chance. Invest wisely and confidently in the thriving senior housing market.

A Senior Housing Market Feasibility Report may include any or all of the following components:

Geographic Market Conditions

  1. Site Location Analysis
  2. Local, County, and State Economic Trends and Population Trends
  3. Trends in Population by Age Definition of Primary and Secondary Market areas
  4. Identification of site’s Primary Market Area (PMA)

Demographic Research and Analysis

  1. Collection, Tabulation, and Color Mapping of Demographic Data for the Primary and Secondary Market Areas:
  • Market Depth of Senior Population by Age (65-74, 75+ and 85+) and Income ($50,000+)
  • Market Depth of Caregiver Population by Age (45-64) and Household Income

2. Prevalent Health Conditions in PMA

Specific Primary Market Demand Research and Analysis

  1. Estimated Age and Income Qualified population 65-74, 75+
  2. Unmet Demand for Assisted Living by Rent Level
  3. Unmet Demand for Independent/Congregate Care by Rent Level
  4. Unmet Demand for Assisted Living and Independent Living Based on Caregiver Market
  5. Unmet Demand for Non-Institutional Dementia Care

Competitive Analysis

  1. Best in class competition data verified by leading independent provider.
  2. Detailed competitive profiles for both existing communities and proposed projects.
  3. Comprehensive geographic coverage (all primary, secondary, and tertiary markets).
  4. Excel based analytics template segmented by individual building.
  5. Access to up-to-date collateral for all buildings across competitive set. Includes rate sheets, floor plans, founder’s club promotions, and other marketing materials.
  6. Occupancy rates and visibility into current leasing concessions.
  7. Unit level rate data and detailed insight into care fee structures and other ancillary costs.
  8. Research notes to provide additional context.

Conclusions and Recommendations

  1. Primary Market Analysis Conclusions
  2. Potential Market for Various Levels of Senior Housing and Services
  3. The Effect of Current and Future Supply
  4. Required Penetration Rates
  5. Area Labor Analysis – Prevailing wages and demand by position

Haven Senior Investments’ Market Feasibility Studies stand apart from others by bringing hard actionable data and unique perspectives and insights supported by decades of industry experience. Our team not only provides the market intelligence needed, but also analyzes the data and develops sound recommendations for size, service types, unit mix, rates, and services.

These in-depth studies are produced and analyzed by a team of industry professionals with over 40-years of senior living operations and marketing experience. Estimated Completion Time: 5-6 weeks from the Date of Engagement.

We also offer a senior housing market demand analysis report that can be completed within 24 hours. This is a quick snapshot of the location and market.

We use the NIC MAP Vision Data Service which is the premier provider of unbiased market data for the seniors housing and care sector. We have the ONLY data set in the industry that tracks all licensed beds. Our competitors reports will either track and report on 15+ or 25+ beds thereby leaving a percentage of uncounted licensed beds. This issue creates a market analysis report that is not accurate. Reach out to us by filling out the form below.


When you need assistance, please fill in this form and within 24 hours a representative will be in touch with you. Your information is held in strict confidence and is never sold to a third party. We look forward to serving you.


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Senior Housing and Assisted Living Market Feasibility Study

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